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INITIATE

LESSON 3: Identify and Build Relationships with Network Opinion Leaders Inside and Outside Your Unit

The size of your network is not the critical driver of success—who you connect with is. Identify and engage people who are opinion leaders, or network influencers, to create legitimacy, reputation and organizational know-how. These relationships pull you into opportunities and successful outcomes sooner.

Core strategies:

  • Identify potential influencers—connectors, brokers, energizers and resisters—related to a priority project or goal. Don’t over-rely on people that are structured into your work (e.g., assigned to teams you are on or regular attendees of meetings you are a part of) and be wary of first impressions.
  • Enroll each influencer in a unique way. Know what they care about, look for common interests or perspectives, try to understand barriers and seek mutually beneficial goals.
initiate_circle

INITIATE

LESSON 3: Identify and Build Relationships with Network Opinion Leaders Inside and Outside Your Unit

The size of your network is not the critical driver of success—who you connect with is. Identify and engage people who are opinion leaders, or network influencers, to create legitimacy, reputation and organizational know-how. These relationships pull you into opportunities and successful outcomes sooner.

Core strategies:

  • Identify potential influencers—connectors, brokers, energizers and resisters—related to a priority project or goal. Don’t over-rely on people that are structured into your work (e.g., assigned to teams you are on or regular attendees of meetings you are a part of) and be wary of first impressions.
  • Enroll each influencer in a unique way. Know what they care about, look for common interests or perspectives, try to understand barriers and seek mutually beneficial goals.
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